According to marketing research firm, Millward Brown, nearly-half of all ads shown around the world have a humorous theme. Which regional area leads the way with really funny ads? That would be Latin America where 16% of ads are labeled as being really funny. On the other hand, which region has the highest percentage of serious ads? That would be Asia, where 66% of ads are not intended to be humorous.
This story offers a number of other intriguing stats. For instance, for U.S. ads they indicate that a correlation exists between humor and ad awareness. That is, the funnier the ad, the more memorable. They also suggest women and men differ in their perception of humorous ads. The story presents the findings of a specific type of ad in which men responded much more favorably than women.