Well, this is certainly an unusual branding decision. The well-known children’s brand, Hello Kitty, is now the brand name of an Asian beer. How this decision went down in corporate offices must have been entertaining.
From a marketing perspective, many will view this as a truly strange decision. They will say that it will dilute, if not taint, the brand’s image as a children’s’ brand. But maybe that is what the owners of this brand want. Maybe they seek to move the brand away from kids and present it as an adult brand.
As noted in this story, beer is not the first use of this brand name for alcoholic beverages. In 2010, Hello Kitty wine was marketed.
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