Community Relations and Philanthropy

Organizations often realize positive results by fostering strong relations with important and potentially influential audiences, such as members of their regional community. Programs that are supportive of the community include: sponsoring local organizations and institutions (e.g., arts organizations, community activities, parks); conducting educational workshops (e.g., for teachers and parents); and donating product or money in support of community events.

Effective community relations can help a company weather bad publicity or a crisis situation that can unexpectedly arise due to such issues as problems with a product, perceived service shortcomings, unethical behavior by management, and false rumor. Some companies also make an effort to contribute to charitable groups, especially organizations that have some relationship to the company’s mission or to a person at the company.


Community Relations and Philanthropy   (2022).   From Types of Public Relations Tools Tutorial.   Retrieved   August 11, 2022  from
Exit mobile version