As we noted in the Public Relations Tutorial, the challenges faced in doing PR will lead many marketers to hire professionals to handle these activities.
Whether marketers do their own PR or seek outside help, it is important they be familiar with the tools available for public relations. The types of key tools available to carryout the public relations function include:
- Media Relations
- Media Tours
- Special Events
- Speaking Engagements
- Employee Relations
- Community Relations and Philanthropy
Each of these PR tools is discussed in detail below.
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