These run the gamut from receptions to elegant dinners to stunts to special appearances. Special events can be designed to reach a narrow audience, such as a dinner with a guest speaker targeted to individuals interested in college savings plans, or aimed at a large group, such as a strawberry festival designed to promote state tourism and targeted to a large geographic area.
Stunts, such as building the world’s largest ice cream sundae during National Ice Cream month, capture the attention of an audience in the immediate area. Stunts can also attract the attention of mass media, such as TV news, newspapers, and social media.
Finally, special appearances of a recognizable symbol of an organization can draw the interest of the target market and media outlets. For instance, in the U.S., the Oscar Mayer Wienermobile is a classic example, providing a recognizable icon that travels the country garnering attention