In the Sales Promotion we saw that promotions can be classified into three main areas:
- Consumer Market-Directed
- Trade Market-Directed
- Business-to-Business Market-Directed
In this tutorial we look more deeply into each of these classifications by examining the different types of promotions that fall into each. As we will see much of what is covered is very familiar to even those who are new to marketing as it involves promotional methods consumers are exposed to nearly every day. For marketers, it is important to understand the value each type of sales promotion holds for helping them meet their promotional objectives.