Selling does not always require a salesperson use methods designed to encourage customers to make a purchase. In fact, the greatest number of people engaged in selling are not order getters, rather they are considered order takers. In this role, salespeople primarily assist customers with a purchase in ways that are much less assertive than how order getters handle their role. As might be expected, compensation for order takers is generally lower than that of order getters. Among those serving an order taker role are:
Retail Clerks – While some retail salespeople are involved in new business selling, the vast majority of retail employees handle order taking tasks, which range from directing customers to products to handling customer checkout.
Industrial Distributor Clerks – Industrial purchase situations also have clerks to handle customer purchases. For instance, distributors of building products often operate a facility where contractors shop for supplies. The person handling these transactions would likely fit the order taker role.
Customer Service – Order taking is also handled in situations that are not face-to-face. Usually this occurs via phone conversation or through online chat with customer service personnel.