A final group involved in selling mostly assist with the selling activities of other sales professionals. These include:
- Technical Specialists – When dealing with the sale of technical products, particularly in the business market, salespeople may need to draw on the expertise of others to assist with the process. This is particularly the case when the buying party consists of a buying center. In the Business Buying Behavior Tutorial, we indicated that, in business selling, many people from different functional areas may be involved in the purchase decision. If this buying center includes technical people, such as scientists and engineers, a salesperson may seek assistance from members of her/his own technical staff, who can help address specific questions.
- Office Support – Salespeople also may receive assistance from their company’s office staff in the form of creating promotional materials, setting up sales appointments, finding sales leads, arranging meeting space, or organizing trade shows exhibits.