The FTC Wants to Know Who is Posting Product ReviewsPosted by Paul Christ August 30, 2010 Charges Settled Over Fake Reviews on iTunes (New York Times)
Online Retailers Brace for Sales Tax CollectionPosted by Paul Christ August 16, 2010 Tax Attack! (Internet Retailer)
Selling Consumer Packaged Goods Over the InternetPosted by Paul Christ August 10, 2010 The “No Middleman” Middlemen (Stores Magazine)
For a new retailer, finding the right features to distinguish them from their competitors has become more difficult as existing retailers have easy access to market research that keys them in what others are doing. Yet, sometimes a smart, hard-working retailer discovers an angle that sets them apart. How and What Websites Know About VisitorsPosted by Paul Christ August 02, 2010
Labels: Ethical Issues in Marketing, External Forces, Internet Marketing, Marketing Research, Promotional Methods
The Web's New Gold Mine: Your Secrets (Wall Street Journal)
Vanity Purchases Are All About Image Even in a RecessionPosted by Paul Christ July 30, 2010 Men's Jewelry: A Recession-Proof Luxury (Time)
Lego's Hard Lesson for Building a MarketPosted by Paul Christ July 26, 2010 How LEGO Revived Its Brand (BusinessWeek)
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Samples of Marketing TutorialsSEM: How to Find Keywords In this part of our discussion of Search Engine Marketing we explore ways to locate the right keywords to attract search traffic including the use of several online tools and other useful techniques.In the first two sections, we stressed that using keywords within a webpage title, page headings and page content are important for gaining traff… Latest Marketing Stories
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We have been away for the last few weeks on a long overdue vacation, but we are now back with a story about promotion and marketing law. This issue is one 
Since the emergence of online retailing in the mid-1990s, retailers running store-based outlets have complained that online retailers have an advantage because they are often not required to collect sales tax. This exemption from collecting sales tax has to do with a 
A key factor leading to success in retailing is to be the first with a unique business proposition. For instance, for McDonalds it was understanding that customers often want fast service rather than high quality products. For Home Depot it was taking a small hardware store business model and expanding it to a size that dwarfed mom-and-pop stores. For Amazon it was offering an enormous variety of products that customers could conveniently purchase on their computer but, due to shipping time, were also willing to wait some time before they could enjoy.
The Wall Street Journal is running an excellent series on how websites track visitors. From a marketing perspective, tracking, which is part of website analytics, is an essential marketing research tool. For marketers tracking has several uses. First, it is used to provide information on who is visiting a website as it offers such details as how visitors got to the site (e.g., search engine query), the amount of time visitors spend on each page of a site, visitors’ geographic location and much more. Second, and much more important, tracking is used for determining what promotional options to deliver to the visitor. That is, what type of advertisements are shown.
Vanity purchases occur when a customer buys a product with the intention of using it to enhance or support their perceived personality or, as we call it in the
One of the trickiest decisions facing marketers is deciding when to move beyond what has made them successful and tackle something new. This is because at some point, nearly all companies find growing their business requires they branch out into new areas that are often unfamiliar. For instance, companies will begin marketing new products that are significantly different compared to the products that made them successful. Or maybe they continue to produce the same products but target markets they previously did not target.
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