Research on Teens, Adults and Internet UsagePosted by Paul Christ February 05, 2010 Social Media and Young Adults (Pew Internet & American Life Project)
The report featured here offers a nice example of Pew’s work. It examines how teens and adults compare on their usage of a number of technologies including general Internet access, blogging, social network communication, cellphone usage and several others. As mentioned, Pew strives to produce good research, and here their survey methodology is clearly outlined and overall shows very acceptable sampling error rates (generally less than 4%). The report is fully available including the survey instrument, graphics and all data.
According to the report, teens are less inclined to use Twitter compared to adults, what are the main reasons for this? Image by Zawezome 0 CommentsMaking the Price RightPosted by Paul Christ February 02, 2010
Labels: Marketing How-to, Pricing
How to Price Your Products (Inc. Magazine)
The story paints a very nice picture of what the marketer needs to consider when setting price and even offers good suggestions for what it will take to get to the right price. As an added bonus the story offers good links at the end leading to even more pricing information.
Is pricing an art or a science? Image by ruiwen 2 CommentsAn Example of Why Pricing Decisions Are ToughPosted by Paul Christ February 01, 2010 Amazon.com to Capitulate to Macmillan Price Demand (USA Today)
As we discuss in our pricing tutorial, suppliers have an important stake in the price a product is sold for at the retail level. Unfortunately, for many suppliers when they are dealing with major retailers (e.g., Wal-Mart), it is often a take-it-or-leave-it situation when it comes to what the retailer charges. That is, either the supplier accepts the price and the retail distribution that comes with it, or they reject the price and lose distribution. Of course, for most suppliers that deal with a market dominating retailer like Wal-Mart it is hard not to accept the retail price. But Wal-Mart is not the only major retailer that controls price. While Wal-Mart dominates the offline retail world, Amazon holds that crown in online retailing. Which makes this story very interesting. Here is a case where a book supplier, Macmillan, had little choice but to accept Amazon’s pricing approach to ebooks when Amazon first entered this market a few years ago. Amazon’s approach was to sell most digital books for cheap, only $9.99. Macmillan claims they never liked this deal but felt they had little choice but to accept this pricing given that Amazon was the only major ebook distributor. But now Apple has announced entry into the ebook market with its iPad and is willing to charge a higher price and give publishers a bigger cut of the revenue. This appears to give Macmillian more bargaining power with Amazon resulting in a change in Amazon's retail pricing of Macmillan ebooks. Watch for other publishers to follow Macmillan's lead in requesting that Amazon raise prices.
Why would Amazon pursue a low-price pricing strategy when it launched its ebook sales when they essentially had the market to themselves and could have charged significantly higher prices? Image by uncafelitoalasonce 1 CommentProduct Trends in Global MarketingPosted by Paul Christ January 28, 2010 Functionall (Trendwatching)
For instance, their February 2010 story focuses on products they call “Functionall.” This is the name given to products sharing similar characteristics, such as being smaller, simpler to use, energy efficient and several others, and also sharing a similar marketing strategy of being initially targeted to customers in emerging markets. But while these products were primarily designed for emerging markets, they are now finding a place in more advanced markets as well. The story offers a number of good examples of products that fall into this category and, consequently, is a must read for anyone interested in understanding how product decisions impact the global market.
What exactly does the story mean when it mentions “the democratization of design is a global phenomenon” ? 0 Comments |
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If you are looking for good research on trends in consumers’ use of the Internet, one of the first places to look is the
As a follow-up to
Setting price is one of the trickiest of all marketing decisions. Marketers have to take into consideration many factors when coming up with the right price. Some of these factors they control, such as product costs (e.g., product development, promotion, etc.), which the marketer knows must be covered. But other factors the marketer does not control and these are the ones that drive marketers crazy. For instance, what customers expect to pay and how competitors will respond are important considerations impacting pricing strategy. But for retailers there is another factor that can often override all other issues, namely what do the suppliers want you to charge for their products.
The people running the 
