KnowThis: Marketing Basics Book
$30 for Print (420 pages)
$9.99 for eBook
KnowThis: Marketing Basics, 2nd Edition offers in-depth coverage of marketing and is ideal for the marketing novice, the marketing educator, the marketing professional and anyone else who needs to know about marketing.This book includes more than 60% new material not found on KnowThis.com.
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Latest Marketing Stories
- Facebook is Getting Into the Biggest Trend in Ad Tech: Header Bidding (new approach used to complete again Google ads) Business Insider
- EpiPen Maker to Offer Discounts to Some Customers Following Controversy (pricing issues leads company to backtrack) Time
- Google is Going to Crush Your Annoying Mobile Popup Ads (sites are warned to stop popups) Fast Company
- Watch This Shopping Technology Track Your Every Move (using shopper heat mapping in retail stores) CNN Money
- The Difficult Task Of Moving Freight Forwarding Into The Internet Age (the distribution tasks of freight forwarders) NPR
- Are You Collecting the Right Data? Lessons from American Apparel (how to get the most out of customer information) Knowledge @ Wharton
- McDonald's Removes Fitness Tracker Toy From Happy Meals (problem with a marketing freebie promotion) Los Angeles Times
- 4 Optimizations for Location-based Marketing (ideas for the evolving area of location-based marketing techniques) Target Marketing Magazine