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  • KnowThis: Marketing Basics 2nd Edition

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    $30 for Print
    (420 pages) or $9.99 for eBook

    KnowThis: Marketing Basics, 2nd Edition offers detailed coverage of essential marketing concepts and is ideal for the marketing novice, the marketing educator, the marketing professional and anyone else who needs to know about marketing. This book includes more than 60% new material not found on KnowThis.com.