Marketing to TeachersWith the back-to-school season in full swing throughout the U.S., it is fascinating to see the methods marketers employ to help spread their brand.  This WSJ story is a terrific read for demonstrating the extent companies will go to in order to get their products in front of teachers, parents and kids. 

From sponsoring teacher-friendly websites, to free products and giveaways, consumer products firms are using many methods to get their products in the classroom.

Dog Food PromotionSales promotions are a terrific technique for building awareness and short-term sales.  And one of the best methods for doing this is with free product give-aways.  But sometimes promotions do not turn out exactly as planned.  For instance, as this New York Times story discusses, a free product sales promotion intended for distributing dog food led some humans to consume the product. 

Sure it is funny, and the dog food company is likely getting more publicity than it ever expected, but it also points out how crucial it is to consider all possible responses that can occur when sales promotions are used.

Free Stock Photos from FacebookOne of the most challenging aspects of creating an advertisement is making it visually appealing.  To address this, marketers often purchase graphics, such a pictures, from companies that specialize in offering this service (often called stock photo services).  For instance, iStockPhoto.com, is a well-known company that offers a large graphics collection. 

History of Amazon.comFast Company offers an extremely compelling story examining where online retailer Amazon.com came from, where they are now and where they are heading. 

The story has lots of marketing angles including coverage of product development, customer management, distribution strategy and much more. 

A worthwhile read no matter what industry you are in.

 

Franchise StatisThe Wall Street Journal offers a very nice graphic showing various research stats related to franchises in the U.S.  It includes demographic data (e.g., gender, age, educational level, income), hours worked per week (a lot!) and average investment needed to start a franchise (also a lot!). 

Before looking, can you predict the U.S. state with the most franchises and the state with the fewest?