KnowThis: Marketing Basics Book
$30 for Print (420 pages)
$9.99 for eBook
KnowThis: Marketing Basics, 2nd Edition offers in-depth coverage of marketing and is ideal for the marketing novice, the marketing educator, the marketing professional and anyone else who needs to know about marketing.This book includes more than 60% new material not found on KnowThis.com.
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Latest Marketing Stories
- Retailers Turn to Apps to Lure Shoppers Back to Stores (making in-store shopping easier for customers) USA Today
- How Marketing Changes When Shopping Is Automated (affect of technology on the future of shopping) Harvard Business Review
- Ronald McDonald Lying Low Until Clown Scare Blows Over (example of how uncontrollable factors affect marketing decisions) Washington Post
- What Walmart Must Do to Fight Back at Amazon (store-based retailer battles king of online retail) Fortune
- Cuba Rising (the future of retailing in Cuba) Stores Magazine
- What to Do When Your Brand Needs a Facelift (franchises that needed to change their look) Franchise Times
- Customer Loyalty Isn’t What It Used to Be (the challenge of managing customers) Strategy+Business
- Supreme Court to Decide if Offensive Names Such as 'Redskins' and 'Slants' Can Be Trademarked (legal issue in "product" naming) Los Angeles Times