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Public Relations

Of the four promotional mix options available to marketers public relations (PR) is probably the least understood and, consequently, often receives the least amount of attention. Many marketers see public relations as only handling rudimentary communication activities, such as issuing press releases and responding to questions from the news media.

But in reality, in a time when customers are inundated with thousands of promotional messages everyday, public relations offers powerful methods for cutting through the clutter.

Public RelationsIn this part our highly detailed Principles of Marketing Tutorials we see how public relations is growing in importance as a marketing tool and is now a critical component in helping marketers reach their objectives. We will see that PR uses a variety of methods to enhance the relationship between organizations and its target audience. And we will show that when handled correctly PR can allow a marketer’s message to rise above other promotional methods.

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6 Comments

  1. Rans t makes this comment

    July 19, 2011

    Precisely what I needed. Good material. Thanks and keep up the good work.

  2. mwende makes this comment

    June 15, 2011

    I have really learned a lot. Thanks

  3. Coco makes this comment

    April 07, 2011

    Awesome site. I'm newly interested in this field of marketing and this site is so so so helpful. A job well done. Thank you

  4. Alexa makes this comment

    September 10, 2010

    Thanks, it helped me a lot

  5. maatouk makes this comment

    July 02, 2010

    PR is a part of marketing, the main points is to bulid a business customer base and to develope and manage a company s reputation.

  6. CYNTHIA makes this comment

    February 03, 2010

    it was of great help

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