Promoting Your Business
This site includes a well done multimedia site (requires Flash plug in) offered by TD Bank that covers many promotional areas outside of traditional advertising such as sales promotion, cross promotion, grassroots marketing, trade shows and more.
This annual award show for top promotion campaigns is put on by industry group Brand Activation Association. The best part of this site is that it offers a nice summary of award winners including examples of their submissions. Great for getting promotional ideas and for educational purposes in the classroom.
Easy-to-use search feature for locating, mostly US, media including consumer and trade magazines, television and radio programs, and newspapers. Good for locating options for PR placement.
Excellent, all-around PR site with hundreds of well-organized links including specific links to over 40 industries. Strong areas include well-presented listing of media sources, numerous links to PR resources and listings of PR job search firms. Good starting point for someone just starting a research project.
Listing of international, national and local (mostly US) PR and PR-related groups.
PR Knowledge Center
Press release firm PR Newswire presents several resources for managing a public relations campaign.
Operated by PR Newswire, this site is where many reporters go to locate industry experts. PR professionals can post information in the searchable database though there is a yearly fee to remain in the database. PR Newswire also has a separate ExpertsDatabase section available that could be useful in finding speakers.
Public Relations - Lowe Foundation
The site provides accesses to several very good, detailed articles that discuss many areas of PR including how-to advice for creating a PR plan, handling media issues and other topics.