Click on links below to see listed resources:
Sales Promotion Resources
Public Relations Resources
Public Relations Links
Public Relations Tools Links
Sales Promotion Resources
- CouponCabin
This site offers a wide range of coupons.
- Creative Magazine
This site focuses mostly on POP displays, trade show and exhibition space, and sales promotions products.
- How Trade Shows Work
The HowStuffWork folks have a nice article on trade shows and its importance as a promotional tool.
- Institute of Promotional Marketing
Provides information, such as legal consideration, on sales promotion in the UK.
- Promoting Your Business
This site includes a well done multimedia site (requires Flash plug in) offered by TD Bank that covers many promotional areas outside of traditional advertising such as sales promotion, cross promotion, grassroots marketing, trade shows and more.
- Reggie Awards
This annual award show for top promotion campaigns is put on by industry group Brand Activation Association. The best part of this site is that it offers a nice summary of award winners including examples of their submissions. Great for getting promotional ideas and for educational purposes in the classroom.
- Sales Incentives and Promotion Associations
Offers a listing of associations dealing with incentives and promotions.
- SmartSource
Focus is on providing registered (free) customers with coupons for grocery and retail stores.
- Valpak
Printable coupons available in many retail categories and searchable by zip code.
Public Relations Resources
- Basics of PR – All About Public Relations
Offers a number of PR resources including short how-to articles, PR glossary and career information.
- Online Public Relations
Excellent, all-around PR site with hundreds of well-organized links including specific links to over 40 industries. Strong areas include well-presented listing of media sources, numerous links to PR resources and listings of PR job search firms. Good starting point for someone just starting a research project.
- PR Associations
Listing of international, national and local (mostly US) PR and PR-related groups.
- PR Resources
Press release firm PR Newswire presents several resources for managing a public relations campaign.
- ProfNet
Operated by PR Newswire, this site is where many reporters go to locate industry experts. PR professionals can post information in the searchable database though there is a yearly fee to remain in the database. PR Newswire also has a separate ExpertsDatabase section available that could be useful in finding speakers.
- Public Relations – Lowe Foundation
The site provides accesses to several very good, detailed articles that discuss many areas of PR including how-to advice for creating a PR plan, handling media issues and other topics.
- The Museum of Public Relations
This site offers detailed insights into some of the early pioneers in the PR field.
Public Relations Tools Resources
- Associated Press
Site of top international news service, their FAQ section (under About AP) will offer suggestions for press releases.
- Business Wire
Leading provider of company released news and PR information. This site allows searching of the last 30 days of press releases, however, users must register (free) to see full text.
- PR Newswire
A premier site for PR professionals and and others involved in corporate communications. Contains several option for searching news releases including industry, subject and company.
- PR Web
An alternative service offering free press releases (though it seeks contributions) and a searchable database of previous PR releases.
- Speakers Platform
Offers a database of speakers that may be useful in a PR campaign.
- Virtual Press Office
Online service targeted to high-tech, health care and other industries whose primary business is to help companies reach media that cover trade shows, conferences and events.
- Yearbook of Experts
Some in public relations could find this site helpful in locating potential speakers or experts used for product demonstrations.